The marketing environment consists of the task environment and the broad environment. The task
environmentincludes the actors engaged in producing, distributing, and promoting the offering.
These are the company, suppliers, distributors, dealers, and target customers. In the supplier group
are material suppliers and service suppliers, such as marketing research agencies, advertising agencies, banking and insurance companies, transportation companies, and telecommunications companies. Distributors and dealers include agents, brokers, manufacturer representatives, and others
who facilitate finding and selling to customers.
Thebroad environmentconsists of six components: demographic environment, economic environment, social-cultural environment, natural environment, technological environment, and political-legal environment. Marketers must pay close attention to the trends and developments in
these and adjust their marketing strategies as needed. New opportunities are constantly emerging
that await the right marketing savvy and ingenuity.
environmentincludes the actors engaged in producing, distributing, and promoting the offering.
These are the company, suppliers, distributors, dealers, and target customers. In the supplier group
are material suppliers and service suppliers, such as marketing research agencies, advertising agencies, banking and insurance companies, transportation companies, and telecommunications companies. Distributors and dealers include agents, brokers, manufacturer representatives, and others
who facilitate finding and selling to customers.
Thebroad environmentconsists of six components: demographic environment, economic environment, social-cultural environment, natural environment, technological environment, and political-legal environment. Marketers must pay close attention to the trends and developments in
these and adjust their marketing strategies as needed. New opportunities are constantly emerging
that await the right marketing savvy and ingenuity.
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